Cymbiotika
A full-system rebrand for one of wellness's fastest-growing names.
OVERVIEW
Cymbiotika had the product, the science, and the momentum, but its brand hadn't kept pace. We stepped in to close that gap, leading a full creative overhaul built around where the company was going, not just where it had been. The result was a cohesive brand ecosystem spanning retail, digital, packaging, and campaigns — one that helped Cymbiotika launch in major retailers, accelerate its DTC business, and establish itself as a recognizable leader in the wellness market.
ROLE
Brand Identity + Strategy
Creative Direction
Packaging Design
Digital Experience
A pivotal moment called for a complete creative overhaul.
Established in 2018, Cymbiotika quickly emerged as a fast-growing startup known for its unique product assortment. By 2024, the company set its sights on expanding into B2B and launching in major retailers worldwide while continuing to scale its DTC business.
An identity rooted in nature, built for growth.
A recognized mark, but one that had outgrown its foundation. We took it apart and rebuilt it with intention, reshaping the architecture so every detail ladders back to the brand's core values and long-term vision.
Branded color, cherry picked from the earth.
Nature set the brief. We built the system. The palette draws from botanicals, minerals, and earth tones — then translates that inspiration into a color language that differentiates product lines and works seamlessly across every channel.
Reinvented for the shelf.
The rebrand had to live beyond the screen. We extended the new identity across the best-selling pouches by designing a packaging system that tells the brand story at a glance, clearly differentiates the product range, and holds its own on the shelves of major retailers
