Cymbiotika
Re-brand strategy and creative direction for Cymbiotika, a health and wellness company based out of San Diego, CA.
OVERVIEW
Cymbiotika is a rapidly growing, science-driven health and wellness company based in San Diego, CA. Seeking to strengthen the connection between its brand identity and its core values, mission, and long-term goals, the company set out to revitalize its visual language and omni-channel creative strategy.
Our team led the rebranding initiative and overarching creative strategy, positioning Cymbiotika as a fresh, innovative leader within the wellness market. Through close collaboration across departments and channels, we developed a cohesive brand ecosystem that elevates the customer experience at every touchpoint—from digital presence and retail environments to packaging, campaigns, and community engagement.
ROLE
Brand Identity + Strategy
Product Design
Digital Marketing Direction
UI/UX Design
Our team was responsible for a pivotal omni-channel rebranding initiative.
Established in 2018, Cymbiotika quickly emerged as a fast-growing startup known for its unique product assortment. By 2024, the company set its sights on expanding into B2B and launching in major retailers while continuing to scale its DTC business. Our team was tasked with elevating the brand and creating consistency across products and channels to deliver a seamless brand experience. By 2025, Cymbiotika had secured $55 million in investment and launched in key retailers including Target, Sprouts, and Walmart.
REBRAND
Design direction, development, and strategy for rebranding initiative consisting of identity, digital marketing, and retail presence. Established a brand identity system for company departments along with strategy and brand identity decks.
Brand Identity
Design direction, development, and strategy for rebranding initiative consisting of identity, digital marketing, and retail presence. Established a brand identity system for company departments along with strategy and brand identity decks.
Design direction across digital marketing channels
Photography + art direction
Design direction for UI/UX app + web
DIGITAL MARKETING
Organic + Paid Social
Email / SMS Marketing
Campaign Marketing
Design Systems
We led design direction and strategy for organic + paid social media, email / sms marketing, and campaign marketing consistent with rebranded identity. Created design systems for email marketing and social advertising for consistent branding across channels. Led art direction and strategy for digital campaigns.
ORGANIC + PAID SOCIAL
Led design and concept direction for organic social + paid media. Collaborated with social and paid media teams as well as ad vendors to gain insights and metrics for design direction.
11 million generated from paid media in 2024
Developed design systems to streamline process and maintain consistency
Email Marketing
Led design and concept direction for email and sms marketing. Collaborated with cross-functional teams and channel leads to promote current promotions, brand campaigns, product launches, brand collaborations, and evergreen emails.
Improved click rate by 23%
Developed SOP’s and design templates to streamline process
Established brand-identity + system across email channel
Organic Social + Paid Media
Led design and concept direction for organic social + paid media. Collaborated with social and paid media teams as well as ad vendors to gain insights and metrics for design direction.
11 million generated from paid media in 2024
Developed SOP’s and design templates to streamline process
Established brand-identity + system across social and paid media
Web UI/UX
Led design and concept direction for web ui/ux for campaigns, affiliate programs, and members clubs. Working with cross-function UI/UX and development teams to design and build components of Cymbiotika’s website.
Concept design + direction Cymbiotika Arise subscription page
Digital marketing design direction for over 10+ campaigns
Art direction for Cymbiotika Pets
