Czech Airlines
Collaboration with Adobe to re-design mobile app and printed boarding pass for Czech Airlines.
PROJECT DESCRIPTION
Sponsored by Adobe, we were selected to reimagine the mobile app experience and printed boarding pass for Czech Airlines, a SkyTeam partner. Our goal was to create a seamless mobile onboarding experience that guided users from check-in to boarding pass retrieval, with a cohesive brand identity extending from digital to print.
The concept was presented to senior Experience Design leaders at Adobe and SkyTeam partners Delta Airlines and Alaska Airlines, competing against 10+ sponsored proposals. Our design was selected as the winning project and moved forward into stakeholder review and execution.
Adobe x Sky Team Winning Project, 2019
ROLE
Brand Identity
User Research
Product Design (UIUX)
CREDITS
Critique: Adobe, Alaska Airlines, Delta Airlines
The Challenge
Competition project with a task of redesigning Czech Airlines onboarding process for mobile app and printed boarding pass. The final digital product should be seamless and demonstrate an accurate depiction of the brand itself while simplifying experience. Keeping with current brand standards to revitalize user interface develop a complete user flow with prototyping from check in to completion.
Complete user flow + prototype
MVP touch points
Printed pass with consistent design
Pain Points
We asked frequent flyers for pain points while preparing to fly:
“Difficult to make changes”
I usually fly Alaskan Air and always check in online or through the app. The process is unorganized and makes it difficult to go back and make small changes. Switching seats, times or even classes is always a hassle and I end up having to call the customer service line in order to fix the issue.
- Max, 31
“Printed passes are hard to read”
Call it old school, but I rely on printed boarding passes when I fly. I like holding a printed pass in my hand to easily access my gate, flight number, sea, etc. I find printed passes are difficult to decipher, there is little organization and the messy text is harder to read with aging eyes.
- Samuel, 52
“No clear way to save digital passes”
By far my biggest annoyance stems from the pass QR code. I use the airline app to fly but there isn’t a clear way I can save my QR pass. Usually, I will get to the check in gate and frantically search through the app to find the pass while holding up the rest of the flyers behind me.
-Alexis, 28
User Persona’s
