US Intelligence
Experiential brand design for US Intelligence Agencies in partnership with AWS.
OVERVIEW
In partnership with Amazon Web Services, we developed a brand experience design system for multiple U.S. Intelligence Agencies. The project centered on creating a cohesive yet flexible framework of large-scale graphics, uniquely tailored to reflect each agency’s mission, specialized domain, and operational focus. While unified by a shared visual architecture, each expression was carefully crafted to communicate the distinct expertise, responsibilities, and identity of the individual agencies—resulting in a scalable system that balances consistency with meaningful differentiation.
ROLE
Brand Identity + Strategy
Design Direction
Experiential Design
Environmental Design
THE MISSION
FBI
NSA
DIA
CIA
NGA
NRO
In partnership with Amazon Web Services, we developed a large-scale graphic system for six U.S. Intelligence Agencies, uniquely crafted to express each agency’s mission and specialized domain.