US Intelligence

Experiential brand design for US Intelligence Agencies in partnership with AWS.


OVERVIEW

In partnership with Amazon Web Services, we developed a brand experience design system for multiple U.S. Intelligence Agencies. The project centered on creating a cohesive yet flexible framework of large-scale graphics, uniquely tailored to reflect each agency’s mission, specialized domain, and operational focus. While unified by a shared visual architecture, each expression was carefully crafted to communicate the distinct expertise, responsibilities, and identity of the individual agencies—resulting in a scalable system that balances consistency with meaningful differentiation.

ROLE

Brand Identity + Strategy

Design Direction

Experiential Design

Environmental Design

THE MISSION

FBI

NSA

DIA

CIA

NGA

NRO

In partnership with Amazon Web Services, we developed a large-scale graphic system for six U.S. Intelligence Agencies, uniquely crafted to express each agency’s mission and specialized domain.

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Vans Carnaval