Kura Social Studio

A brand identity for a social studio built around the moments worth keeping.

OVERVIEW

Kura Social Studio is an emerging social media marketing and management brand, born from a vision to capture life's most meaningful moments through social. We partnered with the founder who had a clear eye and a strong point of view, and translated that vision into a brand identity built to position Kura for success from day one. Our work spanned strategy, visual identity and digital marketing, and together they brought the brand to life for a confident, successful launch.

ROLE‍ ‍

Brand Strategy

Creative Direction

Brand Identity

Art Direction

Curating Moments
Worth Keeping

Founder Lauren Steliga had vision to curate the moments worth keeping. We had the privilege of partnering with her to create a brand identity rooted in nature and spontaneity, one that feels discovered and crafted.  

Kura lives in the quiet, unhurried spaces. Editorial in its restraint, calm in its presence, and grounded in a tactile warmth that invites you to pause.  

We wanted to create something more than a visual identity, rather a reflection of intentional storytelling. A brand that doesn’t chase trends in a saturated world, it sets a standard.

MOOD + FEEL

A Mark Drawn from Playful Connection

We wanted the mark to carry a sense of spontaneity while staying clean and editorial in structure. Custom ligatures and intertwined characters created the playful interaction between characters by drawing letters together to capture the feeling of connection and joy that rests at the heart of Kura.

That same idea carries into the KS monogram, where two letters merge in one fluid gesture, a quiet echo of the brand's promise to hold close the moments worth keeping.

PRIMARY + SECONDARY MARKS

Pulled from the landscape, Kura's palette of deep olive, warm sand and weathered stone pairs with tactile textures and editorial typography that give every message room to breathe. The campaign direction does the same, favoring story-led content built around real moments over passing trends.

Launch Day

We set Kura up for launch with a complete identity, ready-to-use launch assets and a clear brand foundation. It gave the studio a confident debut and a presence that brought in new clients from day one.